CleanAuto
Revolutionizing car wash services in urban Morocco
Project
Overview
Industry
Auto Services &
On-Demand Mobility
Platforms
Mobile App &
Web Dashboard
Timeline
7 Months
MVP Launch
My Role
Co-Founder, Lead Designer, Product Lead
Team Size
5 people
(Design, Dev, QA)
Tools
Figma, Notion,
Firebase
What is
CleanAuto?
CleanAuto is an on-demand car wash platform designed to solve a critical pain point in urban Morocco. We connect car owners with nearby garages and mobile washing agents, eliminating wait times and bringing professional car care to customers in minutes.
The platform simplifies booking, enables real-time tracking, and provides transparency between users and service providers—transforming a traditional, offline service into a modern, accessible experience.
"From dirty windshields to clean dashboards—all in one tap."
The
Challenge
Traditional car washing in Morocco remains stuck in the analog era. Car owners face endless frustrations with no digital solutions to streamline the process.
Long Wait Times
Garages lack queue management, forcing customers to wait indefinitely
No Digital Access
Zero online booking systems or real-time availability information
Last-Minute Surprises
Users often discover their cars need cleaning right before important events
Poor Communication
No direct channel between customers and service providers for clarity
My Role &
Impact
As Co-Founder & Product Lead, I shaped CleanAuto's vision across multiple disciplines:
Strategy & Research
Market analysis, competitive research, and MVP scope definition to guide development
Brand Identity
Created CleanAuto's brand name, visual identity, and voice positioning
Product Design
Full UX/UI design for customer and agent apps, ensuring intuitive user flows
Product Management
Feature definition, user story creation, and developer collaboration
User Validation
Usability testing with real users and iterative improvements based on feedback
Leadership
Guided a 5-person team through MVP launch and early market traction
Who We
Serve
Urban Professionals
Ages 24-45
Busy professionals who value time efficiency and prioritize convenience in daily routines
Working Parents
Time-constrained
Balancing work and family who need quick, reliable solutions for vehicle maintenance
Frequent Drivers
Regular car users
Drivers who prioritize vehicle maintenance and appearance alongside convenience
Fleet Operators
Multi-vehicle teams
Business owners managing multiple vehicles seeking efficient, scalable cleaning solutions
Research &
Discovery
Research Methods
Online Surveys
100+ responses from Moroccan car owners
User Interviews
1-on-1 sessions with car owners and garage operators
Market Analysis
Competitive landscape including Uber, Yassir, and local services
Key Findings
The
Solution
We built a dual-platform solution: a customer app for seamless booking and a companion agent app for service providers—creating a two-sided marketplace.
Customer App
OTP Registration
Frictionless phone-based signup
Vehicle Profiles
Store vehicle details with photos
Live GPS Tracking
Real-time location and service updates
Easy Booking
Find and book nearby garages or agents
Direct Chat
In-app messaging and calling
Agent App
Booking Queue
Accept and manage incoming requests
Location Sharing
Broadcast live location to customers
Customer Info
View vehicle details and preferences
Service Updates
Mark service progress and completion
Ratings
Build reputation through customer reviews
Design
Process
User Flows
Mapped the complete customer and agent journeys from onboarding through service completion.
Register / Login
Add Vehicle
Book Service
Track & Review
Wireframing
Iterated from low-fidelity sketches to high-fidelity wireframes, testing layouts for optimal usability.
Visual Design
Designed clean, mobile-first interfaces with intentional color choices reflecting trust, reliability, and modernity.
Trustworthy
Blue palette
Clean
Minimal palette
Modern
Accent color
Design System
Built a scalable design system with reusable components, custom iconography, and consistent styling patterns.
Testing & Launch
Conducted extensive usability testing with real users, gathering feedback and refining core flows before market launch.
Challenges
& Solutions
Privacy Concerns
Users hesitated to share live location with service providers
Solution:
Implemented granular privacy controls with consent toggles and transparent explanations of how location data is used.
Low Tech Literacy
Many service providers lacked comfort with digital tools
Solution:
Designed the agent app with large buttons, visual icons, minimal text, and provided hands-on training sessions.
Cash-Based Economy
Most Moroccan transactions remain offline and cash-only
Solution:
Supported cash payments with clear in-app instructions while planning local payment gateway integration.
Results &
Impact
CleanAuto launched to immediate market traction, proving strong product-market fit in urban Morocco.
"CleanAuto transformed how I manage my car maintenance. Book during work, car is ready by evening. It's saved me hours each month with consistently excellent service."Ahmed Benali, Marketing Manager, Casablanca
Future
Vision
Based on user feedback and market expansion opportunities, we're planning strategic features to scale the platform:
In-App Payments
Integrate local payment gateways for frictionless transactions
Loyalty Program
Rewards and subscription tiers for frequent users
B2B Expansion
Corporate dashboard for fleet management and bulk booking
Service Suite
Detailing, maintenance, and preventive care services
Final
Thoughts
CleanAuto is more than an app—it's a lifestyle upgrade that transformed urban car care in Morocco. This project allowed me to synthesize product strategy, design thinking, and market execution to deliver real-world impact.
The key lesson: thoughtful design rooted in local market understanding bridges the gap between traditional services and modern expectations. Understanding constraints—cultural, economic, technical—and designing within them creates products people actually use.
"From dirty windshields to clean dashboards—all in one tap."
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